Mirrorless

Express yourself with gorgeous image quality, film-inspired looks, intelligent auto modes and easy sharing. Stay in the moment and let your creativity run wild.

The α1 II is a flagship camera that provides a fusion of leading technologies that deliver overwhelming performance!

A pocket-sized powerhouse with incredible image quality for travel, concerts, and everyday adventures, the LUMIX ZS99 has a 24-720mm LEICA DC lens, and 60x iZoom for incredible detail.

Stripped to the essence but packed with power, innovative yet rooted in the origins of photography, it is designed to accompany you throughout your day and to capture the spontaneous beauty of everyday life. 

The FUJIFILM GFX100RF redefines everyday photography with its perfect fusion of classic rangefinder aesthetics and cutting-edge imaging technology. 

Share your story in stunning detail with FUJIFILM X-M5 digital camera. Upgrade your content creation setup and get color-rich, detail-packed videos and photos thanks to a professional quality sensor that’s up to 16x bigger than most Smartphones.

Make unforgettable content with the lightweight FUJIFILM X100VI. Fusing advanced digital imaging technology and classic dial-based design, it puts you in control of your story.

• 40.2MP X-Trans™ CMOS 5 HR Sensor
• Up to 6.0 stops In-Body Image Stabilization
• 4 stop Internal ND
• 1.4x and 2x Digital Teleconverter
• 20 Film Simulation modes, including REALA ACE
• 6.2K/30P, 4K/60P, FHD/240P 10-Bit Video

Make unforgettable content with the lightweight FUJIFILM X100VI. Fusing advanced digital imaging technology and classic dial-based design, it puts you in control of your story.

• 40.2MP X-Trans™ CMOS 5 HR Sensor
• Up to 6.0 stops In-Body Image Stabilization
• 4 stop Internal ND
• 1.4x and 2x Digital Teleconverter
• 20 Film Simulation modes, including REALA ACE
• 6.2K/30P, 4K/60P, FHD/240P 10-Bit Video