Cameras

Stripped to the essence but packed with power, innovative yet rooted in the origins of photography, it is designed to accompany you throughout your day and to capture the spontaneous beauty of everyday life. 

The FUJIFILM GFX100RF redefines everyday photography with its perfect fusion of classic rangefinder aesthetics and cutting-edge imaging technology. 

Optimized exposures for sharper pictures

Shoots original full-size Polaroid film

Iconic Polaroid design

Two-lens autofocus = twice the clarity

Make unforgettable content with the lightweight FUJIFILM X100VI. Fusing advanced digital imaging technology and classic dial-based design, it puts you in control of your story.

• 40.2MP X-Trans™ CMOS 5 HR Sensor
• Up to 6.0 stops In-Body Image Stabilization
• 4 stop Internal ND
• 1.4x and 2x Digital Teleconverter
• 20 Film Simulation modes, including REALA ACE
• 6.2K/30P, 4K/60P, FHD/240P 10-Bit Video

Share your story in stunning detail with FUJIFILM X-M5 digital camera. Upgrade your content creation setup and get color-rich, detail-packed videos and photos thanks to a professional quality sensor that’s up to 16x bigger than most Smartphones. 

Share your story in stunning detail with FUJIFILM X-M5 digital camera. Upgrade your content creation setup and get color-rich, detail-packed videos and photos thanks to a professional quality sensor that’s up to 16x bigger than most Smartphones.

FUJIFILM X-E5 Mirrorless Digital Camera

Classic Rangefinder Style Meets Modern Creative Power

Enjoy a timeless image-making experience with the FUJIFILM X-E5, a beautifully designed mirrorless camera that blends analog-inspired charm with cutting-edge performance.

FUJIFILM X-E5 Mirrorless Digital Camera

Classic Rangefinder Style Meets Modern Creative Power

Enjoy a timeless image-making experience with the FUJIFILM X-E5, a beautifully designed mirrorless camera that blends analog-inspired charm with cutting-edge performance.

Designed for explorers, hikers, and creators on the move, the OM SYSTEM OM-5 Mark II is a lightweight, ultra-compact mirrorless camera that delivers pro-level performance without weighing you down. Weighing just 14.7 ounces (with battery and SD card), it’s the perfect travel companion for spontaneous stills or cinematic moments wherever your journey leads.