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Express yourself with gorgeous image quality, film-inspired looks, intelligent auto modes and easy sharing. Stay in the moment and let your creativity run wild.

The α1 II is a flagship camera that provides a fusion of leading technologies that deliver overwhelming performance!

A pocket-sized powerhouse with incredible image quality for travel, concerts, and everyday adventures.

A pocket-sized powerhouse with incredible image quality for travel, concerts, and everyday adventures, the LUMIX ZS99 has a 24-720mm LEICA DC lens, and 60x iZoom for incredible detail.

The EOS C80 camera is designed for limitless creative vision. 

The EOS C80 camera is designed for limitless creative vision. 

This 16-50 mm (35mm full-frame equivalent: 24-75 mm) power zoom lens is perfect for day-to-day use, providing a standard zoom range and excellent features to support both photo and movie content creation.

This 16-50 mm (35mm full-frame equivalent: 24-75 mm) power zoom lens is perfect for day-to-day use, providing a standard zoom range and excellent features to support both photo and movie content creation.

Shoot stunning 8K video at 30 fps for ultra-high-resolution action footage

1/1.3" CMOS sensor with Active HDR for vivid, detailed imagery

157° wide-angle Leica f/2.6 lens captures expansive scenes with clarity

FlowState stabilization and Horizon Lock ensure smooth, level footage

Voice and gesture control for hands-free operation

Waterproof up to 39', ready for adventure in any environment

2.5" flip touchscreen and 0.7" front screen for versatile framing and vlogging

3-hour battery life with fast-charging support for extended shooting

2x video and 2.5x photo digital zoom for flexible compositions

Built-in microphones with wind reduction for crisp audio