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Never miss a moment with FUJINON XF16-50mmF2.8-4.8 R LM WR lens. The perfect lens for any FUJIFILM X Series body, including the latest 40-megapixel models, this compact, lightweight zoom is ideally suited to countless subjects thanks to its 24-76mm equivalent focal range.

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Designed for APS-C-format Sony E-mount mirrorless cameras, the Sigma 23mm f/1.4 DC DN Contemporary lens delivers a natural and versatile 35mm-equivalent field of view—ideal for street, documentary, environmental portraits, and general everyday shooting. This compact wide-angle prime combines excellent optical performance with a bright f/1.4 aperture, making it a powerful creative tool for both stills and video.

Extraordinary G Master^TM quality in a compact and lightweight portrait prime lens.

Create expressive images on the go with the world's smallest and lightest ultra-wide-angle zoom lens for APS-C cameras.

Harness the power of this versatile and portable F2.8 optic with an extended 28-105mm focal range – a standard zoom that goes well beyond the standard.

TAMRON’s new 90mm F2.8 MACRO for full-frame mirrorless offers unparalleled sharpness from center to edge and a velvety bokeh effect. 

TAMRON’s new 90mm F2.8 MACRO for full-frame mirrorless offers unparalleled sharpness from center to edge and a velvety bokeh effect. 

FUJINON XF16-55mmF2.8 R LM WR II lens features groundbreaking design updates that surpass mere evolutionary progress, plus broader video capabilities to help it excel in a wider range of scenarios.

Express yourself with gorgeous image quality, film-inspired looks, intelligent auto modes and easy sharing. Stay in the moment and let your creativity run wild.

Combining a flattering focal length with a minimalist, travel-ready form factor, the Hasselblad XCD 75mm f/3.4 P is a compact short telephoto lens designed for the X1D and X2D medium format camera systems. As part of Hasselblad’s P-series, this lens emphasizes portability and precision, making it a perfect choice for portraiture, street photography, travel, and lifestyle work.