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Versatile 17–50mm zoom range from ultra-wide to standard focal lengths.

Maintains constant F4 aperture throughout zoom range.

Captures dynamic landscapes, portraits, and everyday scenes.

The angle of view at 50mm approximates natural human vision.

Compact design eliminates frequent lens changes.

Ideal for both still photography and video recording.

Enhances creative flexibility with a single lens solution.

The Art 24-70mm F2.8, evolved on all levels rendering performance, functionality, and portability.

This is the world's first zoom lens with a constant F1.8 aperture for full-frame mirrorless camera systems.

The TAMRON 28-300mm F4-7.1 VC is an all-in-one zoom lens for Sony E-mount full-frame mirrorless interchangeable lens cameras.

The α1 II is a flagship camera that provides a fusion of leading technologies that deliver overwhelming performance!

This 16-50 mm (35mm full-frame equivalent: 24-75 mm) power zoom lens is perfect for day-to-day use, providing a standard zoom range and excellent features to support both photo and movie content creation.

Enhance your photography with this powerful 80Ws round head Sony camera speedlight, delivering 550+ flashes per charge, even light coverage, and easy operation.

The Westcott FJ400 II Touchscreen Strobe redefines portable lighting with unmatched speed, reliability, and color accuracy.

Compatible with Sony ADI / P-TTL

Output: 100W

Auto Zoom Control; Zoom Range: 28-105mm

Built-In 2W Modeling Lamp

Power Range: 1/1 to 1/256

Tilts -7 to 120°, Rotates 330°

Round Head Design

Recycling Time: 1.7 sec

LED Touch Screen Controls

Compatible with Sony Global Shutter