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Never miss a moment with FUJINON XF16-50mmF2.8-4.8 R LM WR lens. The perfect lens for any FUJIFILM X Series body, including the latest 40-megapixel models, this compact, lightweight zoom is ideally suited to countless subjects thanks to its 24-76mm equivalent focal range.

• Coming Soon - Pre-Order today!

The PENTAX 17 is a half-frame camera, capturing two 17mm x 24mm pictures within in a single 35mm format (36mm x 24mm) film frame. It produces vertical-format pictures, with similar ratios to those captured by smartphones.

• X-Series and GFX System Wireless Control
• Nissin Air System Wireless Compatibility
• Recycle Time: 3 sec at Full Power
• Guide Number: 197' at 200mm Setting

• Orthopanchromatic B&W Negative Film
• ISO 100/21° in Standard Process
• Super Fine-Σ Grain Technology
• Broad Tonal Range and High Sharpness

The A10 has the same powerful battery that gets 450 full-power flashes instead of 350, a fast full-power recycling time of one second, and 20 wireless channels. 

Same amazing 2-in-1 Instax Camera, now in three new flavors!

Same amazing 2-in-1 Instax Camera, now in three new flavors!

Same amazing 2-in-1 Instax Camera, now in three new flavors!

With the INSTAX Wide 400 instant camera’s iconic analog-style, self-timer lever, group shots can now feature the whole group.

• Orthopanchromatic B&W Negative Film
• ISO 100/21° in Standard Process
• Super Fine-Σ Grain Technology
• Broad Tonal Range and High Sharpness