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The LUMIX S9 compact full-frame mirrorless camera is the ultimate tool for content creators looking to stand out in social media, with superior image quality, easy-to-use functions, and a sleek colorful design. REAL-TIME LUT applies signature presets directly in-camera with super-fast sharing through your phone with the LUMIX Lab app. The full-frame sensor allows for exceptional image clarity even in low light and frames for any social media aspect ratio.

This is the world's first zoom lens with a constant F1.8 aperture for full-frame mirrorless camera systems.

This is the world's first zoom lens with a constant F1.8 aperture for full-frame mirrorless camera systems.

TAMRON's new 50-300mm VC zooms provide a wide 50mm starting option. Although it extends to 300mm at the telephoto end, the 50-300mm F4.5-6.3 VC features an extremely compact size with a length of just 150mm (5.9") and a class-leading lightweight. The compact size also produces outstanding balance when paired with an APS-C camera for 75-450mm equivalent.

The LUMIX GH7 allows you to experience dramatic enhancements in the speed and quality of video production, and more.

The RF35mm F1.4 L VCM is an entirely new L-series lens, targeting a wide range of still-image and video shooters, with a combination of very moderate wide-angle coverage, a fast f/1.4 maximum aperture, and excellent optical design.

Innovation versatility and imaging excellence all merge in The New EOS C400, the full frame, RF-mount cinema camera tailored for boundless creativity. The EOS C400 is the ideal fusion of both functionality and form and seamlessly integrates into almost any production with its robust and compact design.

The Speedlite EL-10 joins the Canon Speedlite family as a mid-range portable flash unit, replacing the Speedlite 430EX-III RT.

With the TetherPro USB-C to USB-C, 31′ (9.4m), Straight to Right Angle Cable experience unparalleled stability, added length, durability, and speed. All in One Cable. Engineered to the highest USB-C specifications for super-speed, dedicated data transfer, this cable lead offers uni-directional throughput and camera control, with no conflicting power delivery, for an unprecedented seamless tethering experience.

With the TetherPro USB-C to USB-C, 31′ (9.4m), Straight to Right Angle Cable experience unparalleled stability, added length, durability, and speed. All in One Cable. Engineered to the highest USB-C specifications for super-speed, dedicated data transfer, this cable lead offers uni-directional throughput and camera control, with no conflicting power delivery, for an unprecedented seamless tethering experience.