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The RF35mm F1.4 L VCM is an entirely new L-series lens, targeting a wide range of still-image and video shooters, with a combination of very moderate wide-angle coverage, a fast f/1.4 maximum aperture, and excellent optical design.

Welcome to affordable high-quality VR content creation!

The EOS R5 Mark II is a worthy successor to the incredibly versatile EOS R5 bringing a host of new features that make this the most powerful EOS 5 series camera ever.

The EOS R5 Mark II is a worthy successor to the incredibly versatile EOS R5 bringing a host of new features that make this the most powerful EOS 5 series camera ever.

The RF28-70mm F2.8 IS STM lens is Canon's new lens that is perfect for both still and video content creators who may have a smaller budget but want high quality.

New internally zooming, internal focus F2.8 L-Series hybrid telephoto zoom lens featuring an iris ring for manual iris control.

The RF50mm F1.4 L VCM is part of the expanding Hybrid lens series, targeting a wide range of still-image and video shooters, with a combination of wide-angle coverage, a fast f/1.4 maximum aperture, and excellent image quality.

New internally zooming, internal focus F2.8 L-Series hybrid telephoto zoom lens featuring an iris ring for manual iris control.

The RF16-28mm F2.8 IS STM lens is perfect for both still and video content creators who desire high image quality and constant aperture at a more affordable pricepoint than traditional L-series products.

The RF-S14-30mm F4-6.3 IS STM lens combines excellent optics and high performance, providing an ultra-wide angle of view in a compact, portable package, perfect for EOS R-Mount cameras with an APS-C sensor.