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The RF35mm F1.4 L VCM is an entirely new L-series lens, targeting a wide range of still-image and video shooters, with a combination of very moderate wide-angle coverage, a fast f/1.4 maximum aperture, and excellent optical design.

Welcome to affordable high-quality VR content creation!

At the heart of the Z6III is Nikon’s first partially-stacked 24.5MP CMOS sensor and EXPEED 7 processor. This powerful combination offers advanced multi-subject detection autofocus inherited from Nikon’s flagship models,  extraordinary low-light focus detection and a blazing fast electronic shutter capable of continuous shooting up to  120 fps.

The NIKKOR Z 35mm f/1.4 lens is a natural wide-angle lens with a large f/1.4 aperture that cuts through low light and creates dramatic shallow depth-of-field.

The EOS R5 Mark II is a worthy successor to the incredibly versatile EOS R5 bringing a host of new features that make this the most powerful EOS 5 series camera ever.

The RF28-70mm F2.8 IS STM lens is Canon's new lens that is perfect for both still and video content creators who may have a smaller budget but want high quality.

New internally zooming, internal focus F2.8 L-Series hybrid telephoto zoom lens featuring an iris ring for manual iris control.

The RF50mm F1.4 L VCM is part of the expanding Hybrid lens series, targeting a wide range of still-image and video shooters, with a combination of wide-angle coverage, a fast f/1.4 maximum aperture, and excellent image quality.

New internally zooming, internal focus F2.8 L-Series hybrid telephoto zoom lens featuring an iris ring for manual iris control.

The NIKKOR Z 35mm f/1.2 S is Nikon’s first-ever 35mm lens with an ultra-fast f/1.2 aperture, delivering exceptional creative control, rich bokeh, and outstanding low-light performance. Perfect for event photographers, documentarians, and lifestyle creators, this wide-angle prime is built for storytelling with clarity, depth, and atmosphere.