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Experience the joy of Film Simulations with The FUJIFILM X-T50. The first X Series camera to offer a dedicated Film Simulation dial, the X-T50 is ideal for any Passionate Creative wishing to easily explore the full potential of Fujifilm’s 20 unique Film Simulations, including the latest REALA ACE mode.

Experience the joy of Film Simulations with The FUJIFILM X-T50 w/ XF 16-50mm F2.8-4.8 R LM WR Lens Kit. The first X Series camera to offer a dedicated, Film Simulation dial, the X-T50 is ideal for any Passionate Creative wishing to easily explore the full potential of Fujifilm’s 20 unique Film Simulations, including the latest REALA ACE mode.

Make unforgettable content with the lightweight FUJIFILM X100VI. Fusing advanced digital imaging technology and classic dial-based design, it puts you in control of your story.

• 40.2MP X-Trans™ CMOS 5 HR Sensor
• Up to 6.0 stops In-Body Image Stabilization
• 4 stop Internal ND
• 1.4x and 2x Digital Teleconverter
• 20 Film Simulation modes, including REALA ACE
• 6.2K/30P, 4K/60P, FHD/240P 10-Bit Video

FUJIFILM X-T5 Mirrorless Digital Camera – Powerful Imaging in a Classic Compact Body

The FUJIFILM X-T5 delivers next-level image quality and performance in a lightweight, compact design ideal for photographers who demand both power and portability.

Share your story in stunning detail with FUJIFILM X-M5 digital camera. Upgrade your content creation setup and get color-rich, detail-packed videos and photos thanks to a professional quality sensor that’s up to 16x bigger than most Smartphones. 

Share your story in stunning detail with FUJIFILM X-M5 digital camera. Upgrade your content creation setup and get color-rich, detail-packed videos and photos thanks to a professional quality sensor that’s up to 16x bigger than most Smartphones.

FUJIFILM X-E5 Mirrorless Digital Camera

Classic Rangefinder Style Meets Modern Creative Power

Enjoy a timeless image-making experience with the FUJIFILM X-E5, a beautifully designed mirrorless camera that blends analog-inspired charm with cutting-edge performance.

23mm focal length (35mm equivalent on APS-C sensors)

Bright f/2.8 maximum aperture for depth control and low-light performance

Rounded 11-blade diaphragm for smooth, cinematic bokeh

Two aspherical elements to minimize optical distortion

FUJIFILM X-E5 Mirrorless Digital Camera

Classic Rangefinder Style Meets Modern Creative Power

Enjoy a timeless image-making experience with the FUJIFILM X-E5, a beautifully designed mirrorless camera that blends analog-inspired charm with cutting-edge performance.

Designed for explorers, hikers, and creators on the move, the OM SYSTEM OM-5 Mark II is a lightweight, ultra-compact mirrorless camera that delivers pro-level performance without weighing you down. Weighing just 14.7 ounces (with battery and SD card), it’s the perfect travel companion for spontaneous stills or cinematic moments wherever your journey leads.