Lenses & Optics

Combining a flattering focal length with a minimalist, travel-ready form factor, the Hasselblad XCD 75mm f/3.4 P is a compact short telephoto lens designed for the X1D and X2D medium format camera systems. As part of Hasselblad’s P-series, this lens emphasizes portability and precision, making it a perfect choice for portraiture, street photography, travel, and lifestyle work.

Sony’s first G Master™ standard zoom with constant F2 max. aperture is ideal for portraits and many other subjects. Its F2 aperture, superb optics, and mobility will appeal to even the most demanding pros.

The RF-S14-30mm F4-6.3 IS STM lens combines excellent optics and high performance, providing an ultra-wide angle of view in a compact, portable package, perfect for EOS R-Mount cameras with an APS-C sensor. 

The RF20mm F1.4 L VCM is an entirely different L-series lens, targeting a wide range of still-image and video shooters, with a com- bination of strong wide-angle coverage, a fast f/1.4 maximum aperture, and excellent optical design.

Crafted with an all-metal barrel, the Sigma 90mm F2.8 DG DN | Contemporary embodies the I series philosophy—combining precision engineering, timeless aesthetics, and a tactile shooting experience.

The Canon RF75-300mm F4-5.6 brings approachability to zoom shooting.  An impressive zoom range of 75-300mm (approx. 120-480mm with an APS-C camera) allows you to bring your subject close when you physically can’t get closer to them, like when watching sports or photographing wildlife. 

• Full-frame coverage with bright f/2.8–f/22 aperture range

• Professional standard zoom for all-around versatility

• World’s first 24-70mm f/2.8 with internal zoom design

• 16% lighter build with enhanced dust and moisture sealing

• Advanced Silky Swift VCM multi-focus autofocus system

• Optical design with two ED and three aspherical elements for superior clarity

• Dual L-Fn buttons and a focus limiter switch for flexible control

• 11-rounded diaphragm blades for smooth, natural bokeh