Lenses & Optics

Extraordinary G Master^TM quality in a compact and lightweight portrait prime lens.

The RF28-70mm F2.8 IS STM lens is Canon's new lens that is perfect for both still and video content creators who may have a smaller budget but want high quality.

New internally zooming, internal focus F2.8 L-Series hybrid telephoto zoom lens featuring an iris ring for manual iris control.

The RF50mm F1.4 L VCM is part of the expanding Hybrid lens series, targeting a wide range of still-image and video shooters, with a combination of wide-angle coverage, a fast f/1.4 maximum aperture, and excellent image quality.

New internally zooming, internal focus F2.8 L-Series hybrid telephoto zoom lens featuring an iris ring for manual iris control.

• Built for APS-C cameras with a bright f/2.8–f/16 aperture range

• Ultra-wide 18–32mm full-frame equivalent coverage for expansive scenes

• Fast wide-angle zoom design ideal for landscapes, architecture, and video

• RXD (Rapid eXtra Silent Drive) stepping motor for quick, quiet, and accurate autofocus

• Advanced optical formula featuring 1 XLD, 2 GM aspherical, and 2 LD elements

• BBAR-G2 coating minimizes flare and ghosting for enhanced contrast and clarity

• Weather-sealed construction for reliable performance in challenging conditions

• 7-blade rounded diaphragm delivers smooth, natural-looking bokeh

The NIKKOR Z 35mm f/1.2 S is Nikon’s first-ever 35mm lens with an ultra-fast f/1.2 aperture, delivering exceptional creative control, rich bokeh, and outstanding low-light performance. Perfect for event photographers, documentarians, and lifestyle creators, this wide-angle prime is built for storytelling with clarity, depth, and atmosphere.

The NIKKOR Z 70-180mm f/2.8 is one of the most popular focal length/aperture combinations of all time.

• Micro Four Thirds System
• 100-400mm (35mm Equivalent)
• Aperture Range: f/2.8 to f/22
• Two UED Elements, Two ED Elements
• Two Aspherical Elements, One UHR Element
• Nano Surface Coating
• High-Speed 240 fps AF System
• POWER Optical Image Stabilizer
• Splash, Dust, and Freezeproof Design
• Limited 1-Year Warranty

• Z-Mount Lens/FX Format
• Aperture Range: f/1.8 to f/16
• Two ED and Two Aspherical Elements
• Nano Crystal & Super Integrated Coatings