Lenses & Optics

The RF28-70mm F2.8 IS STM lens is Canon's new lens that is perfect for both still and video content creators who may have a smaller budget but want high quality.

TAMRON’s new 90mm F2.8 MACRO for full-frame mirrorless offers unparalleled sharpness from center to edge and a velvety bokeh effect. 

TAMRON’s new 90mm F2.8 MACRO for full-frame mirrorless offers unparalleled sharpness from center to edge and a velvety bokeh effect. 

Stunning optics providing crisp, clear and bright images with enhanced light transmission.

Stunning optics provide crisp, clear, and bright images with enhanced light transmission.

FUJINON XF16-55mmF2.8 R LM WR II lens features groundbreaking design updates that surpass mere evolutionary progress, plus broader video capabilities to help it excel in a wider range of scenarios.

New internally zooming, internal focus F2.8 L-Series hybrid telephoto zoom lens featuring an iris ring for manual iris control.

The RF50mm F1.4 L VCM is part of the expanding Hybrid lens series, targeting a wide range of still-image and video shooters, with a combination of wide-angle coverage, a fast f/1.4 maximum aperture, and excellent image quality.

New internally zooming, internal focus F2.8 L-Series hybrid telephoto zoom lens featuring an iris ring for manual iris control.

Combining a flattering focal length with a minimalist, travel-ready form factor, the Hasselblad XCD 75mm f/3.4 P is a compact short telephoto lens designed for the X1D and X2D medium format camera systems. As part of Hasselblad’s P-series, this lens emphasizes portability and precision, making it a perfect choice for portraiture, street photography, travel, and lifestyle work.