Cameras

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• 43.8x32.9mm 51.4MP CMOS medium format sensor
• X-Processor Pro
• Detachable 3.69M-dot EVF
• 2.36M-dot touchscreen LCD back panel
• Compact and lightweight body
• Weather resistant structure
• FUJINON GF Lens

The FUJIFILM GFX100RF redefines everyday photography with its perfect fusion of classic rangefinder aesthetics and cutting-edge imaging technology. 

Share your story in stunning detail with FUJIFILM X-M5 digital camera. Upgrade your content creation setup and get color-rich, detail-packed videos and photos thanks to a professional quality sensor that’s up to 16x bigger than most Smartphones.

Make unforgettable content with the lightweight FUJIFILM X100VI. Fusing advanced digital imaging technology and classic dial-based design, it puts you in control of your story.

• 40.2MP X-Trans™ CMOS 5 HR Sensor
• Up to 6.0 stops In-Body Image Stabilization
• 4 stop Internal ND
• 1.4x and 2x Digital Teleconverter
• 20 Film Simulation modes, including REALA ACE
• 6.2K/30P, 4K/60P, FHD/240P 10-Bit Video

Share your story in stunning detail with FUJIFILM X-M5 digital camera. Upgrade your content creation setup and get color-rich, detail-packed videos and photos thanks to a professional quality sensor that’s up to 16x bigger than most Smartphones. 

Share your story in stunning detail with FUJIFILM X-M5 digital camera. Upgrade your content creation setup and get color-rich, detail-packed videos and photos thanks to a professional quality sensor that’s up to 16x bigger than most Smartphones. 

Share your story in stunning detail with FUJIFILM X-M5 digital camera. Upgrade your content creation setup and get color-rich, detail-packed videos and photos thanks to a professional quality sensor that’s up to 16x bigger than most Smartphones.

FUJIFILM X-E5 Mirrorless Digital Camera

Classic Rangefinder Style Meets Modern Creative Power

Enjoy a timeless image-making experience with the FUJIFILM X-E5, a beautifully designed mirrorless camera that blends analog-inspired charm with cutting-edge performance.

FUJIFILM X-E5 Mirrorless Digital Camera

Classic Rangefinder Style Meets Modern Creative Power

Enjoy a timeless image-making experience with the FUJIFILM X-E5, a beautifully designed mirrorless camera that blends analog-inspired charm with cutting-edge performance.

FUJIFILM X-E5 Mirrorless Digital Camera

Classic Rangefinder Style Meets Modern Creative Power

Enjoy a timeless image-making experience with the FUJIFILM X-E5, a beautifully designed mirrorless camera that blends analog-inspired charm with cutting-edge performance.

Key Features

26.1MP APS-C X-Trans CMOS 4 Sensor

X-Processor 5 Image Processor

6.2K/30p, 4K/60p & FHD/240p Video Recording

Configurable Film Simulation Dial

425-Point AF with AI Subject Detection

Single-Switch Auto Mode & Built-In Flash

2.36m-Dot OLED Electronic Viewfinder

3.0" 1.62m-Dot Tilting LCD Touchscreen

SD/SDHC/SDXC UHS-I Card Slot

Wi-Fi 4 & Bluetooth 4.2 Connectivity

Key Features

26.1MP APS-C X-Trans CMOS 4 Sensor

X-Processor 5 Image Processor

6.2K/30p, 4K/60p & FHD/240p Video Recording

Configurable Film Simulation Dial

425-Point AF with AI Subject Detection

Single-Switch Auto Mode & Built-In Flash

2.36m-Dot OLED Electronic Viewfinder

3.0" 1.62m-Dot Tilting LCD Touchscreen

SD/SDHC/SDXC UHS-I Card Slot

Wi-Fi 4 & Bluetooth 4.2 Connectivity

Key Features

26.1MP APS-C X-Trans CMOS 4 Sensor

X-Processor 5 Image Processor

6.2K/30p, 4K/60p & FHD/240p Video Recording

Configurable Film Simulation Dial

425-Point AF with AI Subject Detection

Single-Switch Auto Mode & Built-In Flash

2.36m-Dot OLED Electronic Viewfinder

3.0" 1.62m-Dot Tilting LCD Touchscreen

SD/SDHC/SDXC UHS-I Card Slot

Wi-Fi 4 & Bluetooth 4.2 Connectivity

Key Features

26.1MP APS-C X-Trans CMOS 4 Sensor

X-Processor 5 Image Processor

6.2K/30p, 4K/60p & FHD/240p Video Recording

Configurable Film Simulation Dial

425-Point AF with AI Subject Detection

Single-Switch Auto Mode & Built-In Flash

2.36m-Dot OLED Electronic Viewfinder

3.0" 1.62m-Dot Tilting LCD Touchscreen

SD/SDHC/SDXC UHS-I Card Slot

Wi-Fi 4 & Bluetooth 4.2 Connectivity

Hybrid Digital/Instant Film Camera

Accepts Instax Mini Instant Film

10 Lens Effects and 10 Film Effects

Instax mini EVO App Connectivity

Effects Dials and Manual Print Lever

Fixed 28mm f/2 Lens (35mm Equivalent)

Built-In Selfie Mirror, Macro Mode

3.0" 460k-Dot LCD Screen

Dual Shutter Buttons

Built-In Flash and Accessory Shoe

A premium analog camera with built-in LED lights that are exposed directly to the film and produce a unique INSTAX MINI photo.

Same amazing 2-in-1 Instax Camera, now in three new flavors!

Same amazing 2-in-1 Instax Camera, now in three new flavors!

Same amazing 2-in-1 Instax Camera, now in three new flavors!

With the INSTAX Wide 400 instant camera’s iconic analog-style, self-timer lever, group shots can now feature the whole group.

Key Features

26.1MP APS-C X-Trans CMOS 4 Sensor

X-Processor 5 Image Processor

6.2K/30p, 4K/60p & FHD/240p Video Recording

Configurable Film Simulation Dial

425-Point AF with AI Subject Detection

Single-Switch Auto Mode & Built-In Flash

2.36m-Dot OLED Electronic Viewfinder

3.0" 1.62m-Dot Tilting LCD Touchscreen

SD/SDHC/SDXC UHS-I Card Slot

Wi-Fi 4 & Bluetooth 4.2 Connectivity

Hybrid Video/Stills/Instant Film Camera

Inspired by Classic Super 8 Cameras

Gen Dial for 10 Decade-Inspired Effects

Accepts Instax Mini Instant Film

Capture 15-Sec Clips & Share Instantly

1.54" LCD & Viewfinder Attachment

Built-In Flash and Continuous LED Light

Selfie Mirror & Self-Timer

Vertical Grip Design and Grip Attachment

instax mini Evo App via Bluetooth

Portable, powerful X Series model with high-resolution, 40.2-megapixel sensor.

• 102MP 43.8 x 32.9mm BSI CMOS Sensor
• X-Processor 4 Image Processor
• 4K30 Video; F-Log Gamma, 12-Bit Raw Out
• 3.69m-Dot OLED EVF